Made to be worn
Jacamo Denim ‘24
Built around a key brand insight that men often find a trusted pair of jeans and wear them on repeat, I translated this into a laundry-inspired visual concept centred around the idea of finding ‘that pair’, positioning Jacamo denim as the pair he’ll reach for again and again.
For social, I developed three 15-second videos, using a mix of styling and storytelling to showcase different fits and washes across paid and organic social channels.
Creative and Art direction: Nicole Gledhill & Joe Harvey
Photography: Dave Alexander
Copy Writer: Tom Roberts
H&M: Lucy Mathews & Sophie Frulli
Stylist: Gemma Harrison
Dop: Aaron Hussein
Models: Jake, Aubrey, Bob