Made to be worn
Denim ‘24
Tapping into how different men buy and wear denim. A campaign that encourages him to find ‘that pair’.
Creative and Art direction: Nicole Gledhill & Joe Harvey
Photography: Dave Alexander
Copy Writer: Tom Roberts
H&M: Lucy Mathews & Sophie Frulli
Stylist: Gemma Harrison
Dop: Aaron Hussein
Models: Jake, Aubrey, Bob