The Sweet Spot
Threadbare Polka dot trend
Using the visual connection between polka dots and sprinkles, I created a playful campaign world that turned a seasonal trend into an engaging brand story.
Creative and Art direction: Nicole Gledhill
Photography: Helen Morrish
Stylist: Katie Asserati
H&M: Etti Perez
Content Creator: Zoe Vanden
Model: Sarah Wilson