That best fit feeling
January basics ‘23
January campaign centred around the basics range, celebrating that feeling of small upgrades. Super-soft, perfectly fitting basics for when new year calls for mindful spending.
Creative concept & art direction: Nicole Gledhill & Sasha King
Photographer: Jason Moore
Stylist: Tatiana Aldana-Cockburn
H&m: Vic Mercer
Copywriter: Natalie Foster
Model: Jade Hudson