The art of fit
Simply Be Denim ‘23
With fit as a key brand differentiator this campaign positioning the brands denim as wearable art. I developed ‘The Art of fit’ celebrating the expertise behind every cut and silhouette while placing the customer at the centre as the muse.
Creative and Art direction: Nicole Gledhill & Sasha King
Photography: Jason Moore
Stylist: Tatiana Aldana-Cockburn
H&M: Thembi Mkandla & Amy
Dop / Video Lead: Ellen Offredy
Copy Writer: Natalie Foster