Find your formal
Jacamo Formalwear ‘24
Formalwear campaign re-imagined as classic but wearable pieces. With insight that the target customer doesn’t buy into true formal very often, this campaign shows simple styling content around the versatility and longevity of smart separate pieces.
Rather than positioning formalwear around a single occasion, the strategy was to demonstrate the versatility of each piece beyond formal events. Showing multiple ways to style the collection made the product feel more wearable and attainable, helping him see smart separates as an investment he could return to.
Creative and Art direction: Nicole Gledhill
Photography: Simon Lipman
Copy Writer: Tom Roberts
H&M: Lucy Mathews
Stylist: Ellie Lowe
Dop: Chris Wrench